Nightlife Exchange Project 2.0
Challenge
Acquire a 10million strong global Facebook community and actively engage them across their social digital channels in order to stake "ownership of Global Nightlife.
Solution
Built the Nightlife Exchange Project digital program including the biggest Facebook app in the world. It engaged a massive global community to discover, share and swap the world's most original nightlife.
Results
Find
- Buzz generated 1 billion PR impressions
- +450% increase in global community engagement
Inspire
- 84% engagement score (higher than CocaCola)
- 100,000+ nightlife ideas submitted
Connect
- Facebook community grew from 3million to 10million in 6 months
- First global sales growth in five years.
Awards
Grand Prix
2012
Internationalist Awards for Innovative Digital Marketing Solutions
Shortlist
2012
Internationalist Awards for Innovative Digital Marketing Solutions
IAB MIXX 2012 Winner
2012
IAB MIXX 2012 Winner in Digital Integration
Best use
2012
Mashable Awards – Finalist, Best use of social media for marketing