The Client is the home of all of Diageo's Single Malt Scotch Whiskies.  The collection, composed of whiskies from 27 of the finest and oldest distilleries in the world is one of Diageo's fastest growing brands and incorporates many sub brands of single malt whiskies.

The Challenge

Diageo wanted a new site that reflected the brand's continuous growth and would allow brand managers to showcase the wide range of MALTS products.  Connecting users with up-to-date brand and distillery information was of the utmost importance from a client perspective.  The site needed to provide for easy navigation while allowing users access to years' of whisky knowledge and tools for selecting the best whiskies for each occasion.  The site is available in 16 different languages and includes social sharing, flavour maps, and tools for tasting selections.

The Tech

  .NET / Umbraco based content management solution from design to development.

  •   Responsive Framework
  •   Tagify/EDS Tagging/Analytics
  •   Multiple ad-hoc web tools
  •   SEO best practices (Rich Snippets and Social Tagging)
  •   Content Personalisation 


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